FROM A SMALL TEAM TO A GLOBAL OPERATION
H2T Media Group started in 2018 with a small group of people who had spent years running campaigns for other companies. We knew how to buy traffic and how to build audiences – what we wanted was to do it on channels we owned, where every decision was ours and every result came back to us directly. That first year taught us something that still shapes the company: the teams that win in performance marketing are not the ones with the best instincts, but the ones with the best information.
So we built for it. Over the years we developed our own tracking infrastructure, connecting every channel, campaign and market into a single view of what is actually working. More recently we have brought AI into the core of how we operate – from creative production and localisation at scale, to audience analysis and automated optimisation across accounts. Today an in-house team covering media buying, content, SEO and data runs channels reaching audiences across multiple continents, moving faster than teams many times our size.
